

Description
IT Business Development Course-IT Business Development and Sales are closely linked functions aimed at growing a technology company's market presence and revenue. Business Development focuses on identifying new opportunities, exploring untapped markets, and building strategic partnerships to create long-term value. It involves research, networking, and aligning emerging tech trends with business goals. In contrast, IT Sales is more focused on converting these opportunities into revenue by understanding customer needs, demonstrating solutions, negotiating contracts, and closing deals. While business development lays the groundwork by opening doors, sales professionals walk through them to generate income. Both roles require strong communication, an understanding of IT products or services, and a customer-first approach. Together, they help drive sustainable growth by expanding reach and securing clients.
Course Content Overview:
- IT products/services (SaaS, software development, cloud, cybersecurity, etc.)
- Sales cycles, Market research and lead generation
- Client communication and relationship management, Negotiations and proposal writing
Business Development Skills
- Prospecting & lead generation (LinkedIn, email campaigns, CRMs)
- Sales funnel knowledge
- Cold calling & email outreach, Communication & negotiation
- Tools CRM: Salesforce, Zoho, HubSpot
- Email Marketing: Mailchimp, SendGrid
- Lead Gen: LinkedIn Sales Navigator, Apollo, Lusha
- Proposal Tools: Canva, MS Office, Google Docs
- B2B Sales (HubSpot Academy, Coursera)
- Digital Marketing
- Tech for Non-Techies
- Freelancer.com, Upwork.com, Fiverr.com
- Six month Internship from IT Company
- Placement Support - Mock Interviews, Placement Process, Resume Building, How to apply,
Campus Drives, LinkedIn Profile - minimum 5 interviews available
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