Digital Marketing Course

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Digital Marketing Course in Indore - CodeBetter

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Overview
Course Content

Tutorials

Description

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
CodeBetter IT Institute offers internship for freshers in digital marketing, providing newcomers with hands-on experience and practical learning opportunities in utilizing digital platforms for brand promotion and customer engagement.

Course Content Overview:

- SEO(Search Engine Optimization)

- SMO(Social Media Optimization)

- PPC(Pay Per Click)

- ORM(Online Reputation Management)

- SEM(Search Engine Marketing)

- Link Building

- YouTube Marketing

SEO (Search Engine Optimization)

Overview of SEO
Understanding digital marketing scenario and online growth
Keyword research & analysis
Reports and SERP management
Content strategies, planning, and optimization
On-page & off-page optimization
In-depth knowledge of landing pages
Google analytics & webmaster
Competitors analysis and planning
Search engine algorithm and updates

SMO (Social Media Optimization)

Understanding social media platform
Importance of SMO
Content quality and optimization on social media platforms
Overview of branding
SM profile, Fan page, group & event creation
Reputation management through social media
Campaigning and advertisement
Landing pages creation and optimization
Posts, notes, articles, images understanding
Targeting audience

PPC (Pay Per Click)

What is PPC (Pay Per Click)
Understand benefits and scope of paid marketing
Direct campaigns v/s branding campaigns
Keyword planner and keyword research
Understanding broad, exact and phrase keyword
Ad group structure and budget setting
Bidding, language, and targeted location settings
Ad delivery and Ad rotation
Types of targeting
Advertisement reporting and analysis

ORM (Online Reputation Management)

Introduction to ORM
Scope of ORM
Refining and creation of proper content
Finding suitable platforms and coverage areas to create & expand the popularity.
How to make a brand/person’s search ranking among top searched results.
To maintain genuine positive image and feedbacks for the client.
Tricks and techniques to write effective content
Press release & articles
Learn to remove unwanted content & web pages from brand masters
. Learn to proactively resolve issues and problem before it leads to criticism openly